Installing security cameras is an important step in protecting a business, but many are under the impression that cameras alone provide the security that so many crave.
“Without active monitoring, cameras are unable to protect a building or prevent potential theft,” says Ben Briggs, regional vice president and general manager of Sonitrol Security Systems of Western New York and Toronto. “If all you have is a picture of a person whose face is covered by a hoodie, and later give to the police, they are all going to say, ‘If we see him, we’ll give you a call.'”
Active monitoring by Sonitrol changes that entire scenario. The company that invented audio detection used both audio and video detection to protect buildings and outdoor yards after hours. Upon a real event, live audio is streamed to a central monitoring station. This technology eliminates the vast majority of false alarms; 95 percent of traditional motion-detection alarms are false, Briggs says.
“We also don’t have to bother the business owner with nuisance calls,” he explains. “However, most importantly, when we call the police, we are able to tell them what is actually happening and their response times are dramatically improved. Audio detection helps our customers avoid false alarms and allows the police to make apprehensions of intruders – more than 170,000 apprehensions and counting.”
During the past few years, Sonitrol has expanded this type of service so that it applies to video, too. when a video system at a business detects that something is amiss, it sends live video feed to the monitoring station. To make the service even better, business owners can take advantage of a fully integrated app that provides a live look at the work site. He or she can arm the system, view their cameras, make adjustments to access control, and change settings at a moment’s notice.
Consistent and customer-focused, Sonitrol is the perfect choice for medium-to-large-size business seeking to upgrade security. One reason is because its service go far beyond the cameras. The company also offers fully integrated commercial security solutions such as access control systems including card-swipe fobs, installation of fire-detection systems, and monitoring. “Many can provide service in one or two of these areas, but Sonitrol is one of the few who combine all aspects and support around our products,” Briggs says. “It’s satisfying to help people find the best way to protect the business and in the most economical fashion.”
Sonitrol Security Systems is located locally in Henrietta. Dave Jones and Paul Nickel have operated that location for decades and take great pride in their work. Contact them at 585-292-0900 or sonitrolwny.com.
Sonitrol Security Systems
2024 West Henrietta Road, Suite 6A, Rochester, NY 14623
Phone: 585-292-0900
Website: sonitrolwny.com
Senior executives: Dave Jones, president; Paul Nickel, chief financial officer; Ben Briggs, regional vice president and general manager
Employees: 95
Year founded: 1976
Products/services: Fully integrated commercial security, access control, fire detection and camera systems
Article provided by Rochester Business Journal | August 25th, 2017
